National Bank of Kuwait (NBK) has launched an environmental awareness campaign to help keep Kuwait clean and safe during the winter camping season. NBK staff and volunteers will clean up camps littered with trash and other harmful waste and will also provide awareness initiatives to encourage campers to keep their areas clean.

“The environment is one of our most precious resources and as part of our corporate social responsibility program, NBK aims to help keep the environment safe and clean this camping season,” said Yaqoub Al Baqer, NBK Public Relations Officer. “This two-part campaign demonstrates NBK’s lasting commitment to the community. We go far beyond banking to serve the community in myriad ways.”

Volunteers will clean up camps and place waste bins in strategic locations throughout camping areas. NBK will also promote safety and security measures among campers through a range of awareness initiatives.

”We will host fun and educational activities at malls, NBK branches and online through Facebook and Twitter to help raise awareness,” Al Baqer explained.

The awareness and cleanup campaign has been running since December 2nd 2011 until March 30th 2012.

NBK is an environment-friendly bank and has launched a range of initiatives –including electricity conservation and paper recycling– aimed at promoting environmental awareness.

To learn more visit NBK’s Official Facebook page or on Twitter at @NBKPage.